How we help optimise your value

Customer first methodology

As businesses move from ownership to access based models of consumption in response to customer demand, adoption of recurring revenue models is accelerating.

Optimising recurring revenue value requires a deep understanding of your customers and technical mastery of the recurring revenue model.

We focus on a customer-first methodology when working with clients, prioritising strong and sustainable growth through long-term recurring customer relationships.

“At Atlas Advisory, we believe great recurring revenue businesses build ever-stronger customer relationships, driving higher value and annual recurring revenue over time.”

The Recurring Revenue Loop Model (RRLM)

Informed by years of successfully building recurring revenue value we have developed the Atlas Recurring Revenue Loop Model (RRLM) methodology.

We use the Atlas Recurring Revenue Loop Model to optimise performance with a customer-focused methodology. This holistic approach builds strong, lasting customer relationships for our clients.

By addressing root causes rather than examining isolated symptoms or metrics, we identify and resolve growth-limiting issues in the model far more effectively.

Key questions the RRLM methodology helps answer

  • “Our annual recurring revenue is behind target. Does the company have an acquisition problem, a retention problem, a product problem, a pricing problem, a team problem all of the above or something else?”

  • “The CFO is unconvinced that an increase in recurring revenue marketing spend will generate a value creation ROI. Is she right?”

  • “Why is the customer acquisition cost rising when we have reduced our entry level pricing and improved the product?”

  • “What proportion of the overall budget should the company allocate to churn reduction to maximise customer life time value?”

  • “The company is 18 months out from exit. What do we need to do now to prepare the recurring revenue business to maximise exit valuation?”

  • “How can we identify where there is the greatest opportunity to raise prices within the customer base to accelerate annual recurring revenue?”

Working in partnership to create value

We work best in partnership with exceptional management teams and investors.

We have an open and collaborative working culture designed to transfer our recurring revenue knowledge and experience to our clients’ teams so they can implement and scale rapidly.

Get in touch today

Whether you’ve got an intuition there is more value to be unlocked in your recurring revenue business or you have a specific element of the model you need help with, let us help.

Get in touch today to discover how we can help you optimise your recurring revenue performance.

Schedule a call directly or fill in the form and we will get straight back to you.